Solar Lead Generation

Solar Lead Generation That Fills Your Installation Pipeline

We run Google Ads and SEO for solar companies, helping installers and EPC businesses win more homeowner and commercial enquiries from people actively searching for solar. For one solar client, our campaigns generated 5,350 leads.

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Laptop showing a pay-per-click advertising campaign for solar leads

Powering Digital Growth for 100+ Businesses Worldwide

What’s Included

Everything a Solar Company Needs to Generate Leads

Solar buyers research for weeks before they request a quote. We put your business in front of them at every step and make sure each enquiry is worth following up.

Google Ads for Solar Companies

Search, Performance Max and remarketing campaigns targeting high-intent searches such as solar panel installation, rooftop solar cost and solar for business, in the areas you serve.

Lead Quality Filtering

Keyword exclusions, location targeting and qualifying questions keep out renters, job seekers and bargain hunters, so your team calls real prospects.

High-Converting Landing Pages

Fast, focused pages with clear savings messages, trust signals and short quote forms turn ad clicks into booked site surveys.

Solar SEO

We help your website rank for solar searches in every city or region you cover, building a steady flow of leads that continues when ad spend pauses.

Conversion Tracking

We track forms, calls and qualified leads back to each keyword and campaign, so your budget goes where it produces installations.

Residential & Commercial Campaigns

Separate campaigns and messaging for homeowners and for businesses, because their questions, budgets and decision timelines are completely different.

How It Works

How We Generate Solar Leads

A process refined over more than 18 months of managing solar lead generation campaigns.

Market & Competitor Research

We study demand, incentives and competitor ads in your service area to find where leads can be won profitably.

Campaign & Landing Page Build

We build search campaigns, ad copy and a dedicated landing page aimed at your ideal residential or commercial customer.

Launch With Full Tracking

Every call and form is tracked from day one, so we can see which keywords produce real quote requests.

Lower Your Cost per Lead

We cut wasted spend, test new ads and move budget to what works, reducing your cost per qualified lead over time.

Plan My Next Steps

Why AJR

Why Solar Companies Choose AJR

We have already done this for a solar installer, and we know what separates a good solar lead from a wasted click.

Proven Solar Results

For a solar installation company, our Google Ads campaigns generated 5,350 leads from more than 97,000 clicks. See the case study.

We Understand the Buying Journey

Solar is a considered purchase. We plan campaigns around the research, comparison and quote stages, not one-click buying.

Focus on Qualified Leads

We optimise for enquiries your sales team can close, not the cheapest possible form fills.

Solar Companies Worldwide

We work with solar businesses in any country, adapting keywords, incentives and messaging to each market.

Transparent Cost per Lead

You see exactly what each lead costs, by campaign and keyword, so you always know your return.

Ads and SEO Together

Paid ads deliver leads now while SEO builds a long-term pipeline, and we can manage both under one plan.

Let’s Get Started

Who we are

Client Spotlight & Feedback

Rated & Trusted by Businesses Worldwide

Clients choose AJR for our clarity, accountability, and results-driven mindset. Here’s what they say about working with us.

Founder

B2B Services Company

AJR took the time to understand our business and delivered a strategy that drove consistent lead growth. Their team is proactive, responsive, and genuinely invested in results.

Marketing Manager

SaaS Brand

What stood out was transparency. We always knew what was happening, why it mattered, and how it impacted growth. Highly recommended.

Director

E-commerce Company

AJR focuses on outcomes, not vanity metrics. Their execution improved performance across multiple channels while staying aligned with our goals.

Founder

Consulting Firm

AJR approaches every project with clarity and patience. They took time to understand our business and consistently delivered well-structured strategies we could trust.

Director

Technology Company

AJR doesn’t just execute tasks, they challenge assumptions and help refine strategy. Their insights helped us make better long-term marketing decisions.

Operations Manager

Services Business

Working with AJR felt like having an extended internal team. They were responsive, organized, and focused on doing things the right way.

Product Manager

SaaS Brand

AJR’s structured approach made collaboration smooth. Clear timelines, defined goals, and consistent follow-ups made a real difference.

Co-founder

E-commerce Brand

What sets AJR apart is consistency. They delivered what they promised and focused on building a partnership rather than pushing quick wins.

Marketing Head

B2B Company

What we appreciated most was transparency. From planning to execution, the AJR team kept us informed and aligned throughout the engagement.

Case Studies

Outstanding Results
That Speak for Themselves

We don’t just promise growth, we deliver it. Our case studies showcase how data-driven strategies and consistent execution translate into real gains in visibility, traffic, and performance.

Case study: 2,433 conversions from an animal hospital Google Ads campaign

2,433 Conversions Generated with Google Ads Campaign

SEO

2,433 Conversions Generated with Google Ads Campaign

Case study: 5,350 solar leads from a Google Ads campaign

5,350 Solar Leads Generated with Google Ads Campaign

SEO

5,350 Solar Leads Generated with Google Ads Campaign

Ready to Accelerate Your Digital Growth?

Work with a results-driven partner focused on strategy, performance, and long-term success.

Take the Next Step

Y e a r s O f E x p e r i e n c e
8+
Years in Service
T o t a l N o . o f S a t i s f i e d C u s t o m e r s
100+
Global Clients
Industry Spanning Solutions
10+
Multi Industry

Frequently Asked Questions

Solar Lead Generation Questions, Answered

Still have questions? Let’s talk.

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1. How much does a solar lead cost?

It depends on your country, city, competition and whether you target homes or businesses. We estimate realistic costs for your market during a free audit, before you spend anything. Read how installers are adapting since the US tax credit ended: Solar Without the 30% Tax Credit.

2. Do you sell shared solar leads?

No. We run campaigns for your company only, so every lead comes straight to you and is never sold to competitors.

3. Do you work with solar companies outside India?

Yes. We can support solar installers and EPC companies in any country, adapting targeting, language and messaging to each market.

4. How quickly will we get leads?

Google Ads campaigns usually start producing enquiries within the first few days of launch. Costs typically improve over the first few months as we optimise.

5. Should we use Google Ads or SEO for solar leads?

Ideally both. Google Ads delivers leads quickly, while SEO builds a lower-cost source of enquiries over time. We recommend a mix based on your budget and goals. See why owning your lead flow beats buying leads: Buying Solar Leads vs. Generating Your Own.

6. Do you handle residential or commercial solar?

Both. We build separate campaigns for homeowners and for businesses, since their needs, budgets and decision timelines differ.

7. Which Google Ads campaigns work best for solar companies?

Search campaigns usually bring the highest-quality solar leads, because they reach people actively looking for installers. We add Performance Max and remarketing once tracking is reliable, to reach more buyers and stay in front of people comparing quotes.

8. How do you stop wasted clicks on solar Google Ads?

We use tight location targeting, a strong negative keyword list (jobs, DIY, small solar products and services you don’t offer), weekly search term reviews and qualifying questions on forms. Read our guide to Google Ads for solar companies for the full approach. You can also use our list of the best Google Ads keywords for solar companies.

Ready to Grow Your Digital Presence?

Let’s discuss your goals and build a strategy designed for measurable, long-term growth.

Years Experience

Clients Worldwide

Industries Served

Average Growth Delivered

Let’s Build Something That Performs

Custom Digital Strategies
Scalable Growth Solutions
Performance-Focused Execution
Transparent Communication

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Tell us about your project, and our team will get back to you with clear next steps.